Direct mail remains a responsive and predictable customer acquisition channel.
- Propose and coordinate sophisticated analytical techniques such as customer profiles, overlays, modeling and regression analysis;
- Identify audience optimization opportunities as well as new sources that fit the profile.
- Review potential participation in Co-Operative databases in your vertical.
Campaign Management
- Is this the right time to mail? Take stock of seasonality trends through industry reconnaissance and experience.
- We need a plan! Identify an aggressive plan to hit campaign goals while keeping within budgeted ROI.
- Are you making the most of your merge? Review Merge Purge priority, multi-buyers, nets to optimize your bottom line.
- Are you paying too much? Negotiate, negotiate, negotiate.
- Don’t be late! All is for naught if the deliverables don’t make the deadlines! Rickard2 has an excellent reputation for getting the data to you on time.
- What happened? Analyze and report direct mail results and use these to optimize for future.