Vision

  • We are data driven direct marketers. Our services and solutions begin with accessing and optimizing data in furtherance of our clients marketing objectives. At our core we are still rooted in direct marketing concepts, analytics and objectives. We optimize campaigns to our client’s target ROI or CPA.
  • We are channel agnostic. Access to individual data runs on a continuum across all channels, from postal addresses (at home and work), to multiple email addresses (again, personal and professional), to desktop, laptop, tablet and mobile phone. Our strategic approach is to engage your target market where they are. We present data driven solutions to our clients without a bias towards choice of channel. We look for multi-channel options and test engagement in each in an effort to formulate the best “always on” options for our clients.
  • We are data agnostic. We have no agenda when it comes to source of data. We source the best custom data solution for our client. We don’t aggregate or compile our own lists so we aren’t tempted to push our own data at the expense of more responsive third party data.
  • We are transparent. Our agency recommends and sells through to our clients and prospects data driven solutions from multiple sources and technology partners. We don’t hide the fact that we rely on these partners to access this data and implement these solutions. You will know who we are working with and the role and value we add in the process.